It is clear that social media has increased dramatically in the last few years, especially in the health business. and that with more than 800 million active users, the number of Facebook users is easily more than double the population of the United States! Its growth has been stellar and today, millions of people are posting personal and business information online more than ever before. It happens at lightning speed with thousands of posts, tweets and uploads that occur every hour. A recent study by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) shows that “62% of Australian Internet users use social…
